Conversational insights powered by AI market research tools

Get high-quality data and accelerate time to insights using the best AI tools for market research

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Better AI Insights Start with Better Inputs

Quality in, quality out. While many AI market research companies rush to add random features, Rival is focused on delivering real value.

How? By combining conversational research and AI to capture what your customers really think and feel.

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Beyond Conversational AI:
Tools that Deliver Impact

AI-driven market research that improve your data quality and generate deeper insights faster. Here are some examples of AI capabilities from Rival.

Smart Survey Design

  • AI-suggested conversational language that matches your brand voice and tone
  • Instant survey creation from your prompts or documents
Customer insights AI tool

Deeper Insights, Less Work

  • Real-time follow-up questions using AI probing to dig deeper
  • Thoughtfulness Scoring that help trigger questions only when needed
  • AI Summarizer that generates quick insights from open-ends and video responses
Using AI for probing and to get deeper insights from research participants

Video Made Simple

  • Auto-transcribe, analyze and clop compelling highlight reels
  • Surface key themes instantly to support effective storytelling
AI video market research tool for video reels and transcription

New: Unstructured Data AI Agent

Purpose-built to handle qualitative data, the Unstructured Data AI Agent combines: 

  • Thoughtfulness Scoring
  • Insight Reels
  • AI Probing
  • AI Summarization
Using AI for probing and to get deeper insights from research participants

AI Features Loved by Researchers

Rival consistently delivers on its product roadmap and has introduced several innovative consumer research tools, such 
as their AI Summarizer.

AI Probing empowers participants to ‘go deeper,’ resulting in more thoughtful 
responses... It humanizes the experience and keeps people engaged.

Enterprise-Grade Security and Compliance

HIPAA compliant AI market research tool
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ISO-27001 certified market research company
SOC 2 Type 2 compliant market research firm for AI

Discover the best AI tools for market research

Tap into the power of conversational AI and conversational research to get deeper insights.

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