Leading up to the divisive 2020 US Presidential Elections, REVOLT TV, Sean Combs' premium TV network, engaged its mobile community of mostly BIPOC Gen Z and Millennial people to learn how they feel about politics.
Check out the presentation below featuring Lynzie Riebling, VP of Insights at REVOLT, to learn how they:
- Created a multi-phase study of innovative qualitative methods (including mobile communities) to uncover the complex socio-economic structures driving youth voter apathy and disengagement
- Connected with young voters where they are (not emails! 🙃) and how they like it (video, text, audio) to get a deeper and more understanding of their emotions, attitudes and motivations
- Conducted robust research at scale while ensuring that the participant experience reflected REVOLT's unique brand personality
Rival's conversational approach to research is a better alternative to conducting just about any type of research. If you're ready to learn a better, faster and more modern way of capturing actionable insights from today's modern mass consumer, let's chat!
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The Rival Group acknowledges our privilege of occupying unceded territories, as we operate and play within the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations. We are honored to be surrounded by the beauty of the North Shore mountains, the wisdom and protection of BC’s old growth, the nearby oceans full of life, and everything in between that Mother Earth provides.