Leading up to the divisive 2020 US Presidential Elections, REVOLT TV, Sean Combs' premium TV network, engaged its mobile community of mostly BIPOC Gen Z and Millennial people to learn how they feel about politics.
Check out the presentation below featuring Lynzie Riebling, VP of Insights at REVOLT, to learn how they:
- Created a multi-phase study of innovative qualitative methods (including mobile communities) to uncover the complex socio-economic structures driving youth voter apathy and disengagement
- Connected with young voters where they are (not emails! 🙃) and how they like it (video, text, audio) to get a deeper and more understanding of their emotions, attitudes and motivations
- Conducted robust research at scale while ensuring that the participant experience reflected REVOLT's unique brand personality
Rival's conversational approach to research is a better alternative to conducting just about any type of research. If you're ready to learn a better, faster and more modern way of capturing actionable insights from today's modern mass consumer, let's chat!