Videos are an effective way of discovering the authentic thoughts and feelings of your customer. With videos, you can see people’s facial expressions, hear their tone of voice and watch their body language. But to maximize the value of video feedback, you can’t just rely on traditional research methods. Today, mobile devices have made it easy, seamless and necessary to have videos as part of your end-to-end market research process.
Watch this presentation from Niamh Cunningham, Chief Operating Officer at Rival Technologies, and Bala Rajan, Senior Vice President at Reach3 Insights, to learn how to capture qual and video feedback that reveal richer insights about your customers.