Traditional online marketing research approaches pose a huge threat to the future of the insights industry. Too long 😴, too formal 😳 and too impersonal 😐. Not to mention that online surveys are often delivered through email—a channel that has become too slow and very cluttered.
Learn how the powerful combination of mobile-first technologies and conversational principles enhances the respondent experience and uncovers the in-the-moment feedback you need for agile research.
👉 How traditional online research methods put your customers in “test-taking mode”—and what you can you do about it
👉 Which consumer groups you can reach in real-time via mobile messaging apps (hint: it’s not just millennials or Gen Zs!)
👉 How to use mobile-first techniques to capture BOTH robust quantitative data and rich qualitative inputs at scale in one seamless experience 🙌
👉 The conversational, agile insight methods helping global brands uncover deeper, richer insights that propel their businesses forward
Matt Kleinschmit is CEO & Founder of Reach3 Insights, an award-winning full-service market research firm and a sister company to Rival Technologies.