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More on the insights featured in the ebook

The stats and insights from the 2021 CMO Playbook came from a longitudinal research study conducted by Rival Technologies and Reach3 Insights. Using Rival’s mobile-first market research platform and leveraging Reach3’s unique conversational approach, we’ve been engaging a mobile community of 1,500 Americans since March 2020 to learn how their behaviors, attitudes and sentiment are changing in the midst of the pandemic.

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