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The stats and insights from the 2021 CMO Playbook came from a longitudinal research study conducted by Rival Technologies and Reach3 Insights. Using Rival’s mobile-first market research platform and leveraging Reach3’s unique conversational approach, we’ve been engaging a mobile community of 1,500 Americans since March 2020 to learn how their behaviors, attitudes and sentiment are changing in the midst of the pandemic.
To see interactive mobile deliverables from this program, please sign up on our website.