When recruiting participants for market research programs and insight communities, you need to think like a marketer. You have to find the right people, hook them, and then keep them.
In this part 2 of our series on recruitment, we dive in on how you get the attention of potential participants and convince them to continue the conversation.
January 26, 2023
10 am PT/1 pm ET
Jennifer Reid, President & Chief Methodologist,
Save your spot to learn how to:
- Optimize the first 3 questions in your recruitment survey or chat to increase the chances of people completing the exercise
- Time your follow-up activities, including your welcome chat, to continue the conversation
- Use modern technologies—including SMS notifications, videos, automation, and smart distributions—to improve the participant experience and ensure that people stay engaged