More than 60% of market research teams still use insight communities today, according to a 2022 GRIT Report. But while they remain popular, communities (or "market research panels") have become cumbersome to manage.
It doesn't have to be that way.
In this easy-to-read e-zine, we reveal "Insight Community 2.0"—a no-stress approach to conversational, chat-based community research. Through research-on-research studies and real-world examples, you'll learn how to use your community to maximize your productivity, agility and budget and make a bigger impact in your company.
Get more out of your insight community
- Adopt new research principles and recruitment techniques that increase the speed and agility of your team
- Use proven mobile-first best practices from brands like Land O'Lakes, Diageo, REVOLT TV, and Paramount
- Get quant data and qual feedback via innovative methodologies like agile research, mobile ethnography, and in-the-moment research