---
title: "Insight Communities: New Benchmarks & Best Practices"
description: If you have an insight community, here are some 2024 benchmarks and best practices from Rival Technologies — a leading vendor in the communities space.
image: https://www.rivaltech.com/hubfs/Insights%20Association%20webinar%20-%20June%202024%20-%20insight%20communities%20best%20practices.jpg
---

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# Insight Communities: New Benchmarks & Best Practices

Jennifer Reid, Co-CEO and Chief Methodologist at Rival Group, and Paula Catoira, Chief Marketing Officer at Rival Group, joined Insights Association's Jennifer Delfino to discuss the latest benchmarks and best practices for insight communities. 

Watch now to learn tips on improving recruitment, maximizing engagement, and accelerating speed to insights. The best practices presented in this webinar are based on the behaviors of 39,501 research participants from the most established research communities on the Rival platform.

Case studies featured include brands in CPG, media, tech, and food and bev. 

Watch the on-demand recording now to learn how to: 

- Reach real people in your research using a multi-channel approach to recruitment
- Improve your relevance and timing to maximize engagement
- Use video to get deeper insights and improve storytelling
- Shorten your survey length / LOI without compromising on data quality
- Use the full power of mobile tech and AI to drive agility and speed

Featuring: 

![Jennifer-Reid-400x400](https://www.rivaltech.com/hs-fs/hubfs/Jennifer-Reid-400x400.png?width=80&height=80&name=Jennifer-Reid-400x400.png)Jennifer Reid  
Co-CEO and Chief Methodologist,   
Rival Group

 

![paula catoira - 600 x 600](https://www.rivaltech.com/hs-fs/hubfs/paula%20catoira%20-%20600%20x%20600.png?width=80&height=80&name=paula%20catoira%20-%20600%20x%20600.png)Paula Catoria,  
Chief Marketing Officer,   
Rival Group

### Watch Now 👇

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