Insight professionals are in a unique position today to help brands understand Gen Zs. But to get young consumers to engage, we need to understand a.) how to find them, and b.) how to engage with them.
In this special e-zine, we reveal best practices for conducting Gen Z market research — everything from choosing the right channels during recruitment to creating chat surveys and questionnaires that Gen Zs will enjoy taking participating in.
Get your copy to learn:
- The pros and cons of using different next-gen recruitment channels, including Instagram, TikTok and Snapchat
- Effective techniques in using mobile tech to build authenticity, transparency and trust in your research
- How leading brands like Paramount, Dell and Roblox use Rival's mobile-first chat survey platform to build their Gen Z insight communities