Masterclass: Best Practices on running Gen Z Communities

To get young consumers to join and engage in your insight community, you need to play by their rules.

Learn how research innovators from Paramount, Diageo, REVOLT TV, Samsung Electronics America, and other top brands run their Gen Z communities and get deeper insights that help improve product innovation, marketing campaigns, and the end-to-end customer experience. 

Thursday, May 11, 2023
10 am PT/1 pm ET
Duration: 1 hour

Jennifer Reid - Gen Z market researchSpeakers:
Jennifer Reid
Co-CEO & Chief Methodologist,
Rival Group

Francesca Spizzo
Senior Research  Associate,
Reach3 Insights

Andrew Reid
Co-CEO & Founder,
Rival Group

Register now to learn how to:

  • Use next-gen recruitment techniques to reach and engage Gen Z consumers
  • Unlock new quant and qual methodologies using the full power of mobile tech 
  • Reduce research costs, maximize completion rates, and improve storytelling when conducting market research with Gen Zs
  • Capture videos that reveal what young consumers really think and feel

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