---
title: Gen Z's Favorite Brands in 2023 | Gen Z Brand Power Index | Rival Tech
description: Using conversational research, Rival's market research platform, and a proprietary composite score, we surveyed 2,250 Gen Zs to learn their fave brands.
image: https://www.rivaltech.com/hubfs/Gen%20Z%20Brand%20Power%20Index/Gen%20Z%20Brand%20Power%20Index%20-%20Gen%20Zs%20Favorite%20Brands%20for%202023.jpg
---

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# Top Gen Z Brands in 2023

![Gen Z Brand Power Index - Chat from Rival Technologies and Reach3 Insights](https://www.rivaltech.com/hs-fs/hubfs/Gen%20Z%20Brand%20Power%20Index/Gen%20Z%20Brand%20Power%20Index%20-%20Chat%20from%20Rival%20Technologies%20and%20Reach3%20Insights.png?width=280&height=526&name=Gen%20Z%20Brand%20Power%20Index%20-%20Chat%20from%20Rival%20Technologies%20and%20Reach3%20Insights.png)Which brands are really resonating with Gen Zs.... and which ones are lagging behind?

Using our conversational research approach, Rival's mobile-first tech, and a proprietary composite score, we've engaged 2,250 Gen Zs in the US to understand their attitudes towards 354 brands. 

Unlike other large-scale Gen Z studies and brand trackers, this unique research study considers shareability, emotional connection, and alignment with Gen Z values into the score, in addition to traditional KPIs like familiarity and awareness. 

When you sign up, you'll get two digital deliverables: a report listing Gen Z's top 50 favorite brands in 2023, and a topline summary that includes our top 3 takeaways along with quant and qual feedback from participants. 

## Sign up for the 2023 Gen Z Brand Power Index to learn: 

- What are Gen Z's favorite brands for 2023
- Why Gen Zs love brands like YouTube, Netflix, Lays, Spotify, and Coca-Cola
- How gender and age factor into Gen Z's ranking of their favorite brands

### Sign Up Here👇

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