Which brands are really resonating with Gen Zs.... and which ones are lagging behind?
Using our conversational research approach, Rival's mobile-first tech, and a proprietary composite score, we've engaged 2,250 Gen Zs in the US to understand their attitudes towards 354 brands.
Unlike other large-scale Gen Z studies and brand trackers, this unique research study considers shareability, emotional connection, and alignment with Gen Z values into the score, in addition to traditional KPIs like familiarity and awareness.
When you sign up, you'll get two digital deliverables: a report listing Gen Z's top 50 favorite brands in 2023, and a topline summary that includes our top 3 takeaways along with quant and qual feedback from participants.
Sign up for the 2023 Gen Z Brand Power Index to learn:
- What are Gen Z's favorite brands for 2023
- Why Gen Zs love brands like YouTube, Netflix, Lays, Spotify, and Coca-Cola
- How gender and age factor into Gen Z's ranking of their favorite brands
