Women represent 41% of today's gamers. If you really want to understand the attitudes, behaviors and motivations of gamers and meet their needs, you can't afford to alienate half your audience.
In this one-page guide, we share 4 proven ways of getting authentic feedback from women gamers—tactics we've used ourselves when working with companies like Lenovo and Roblox.
You'll learn how to:
- Build a stronger relationship with women gamers based on transparency and empathy
- Create chats that encourage the type of engagement your brand is looking for
- Use inclusive language that won't be misinterpreted as pandering to your audience