Influential and increasingly powerful, Gen Z gamers can help reveal the big trends that actually matter for your brand.
In this one-page guide, we share proven tactics for market researchers on how to engage with these young players in a way that feels fresh and more authentic—an approach that ultimately reveals deeper, richer insights.
Here's what you'll learn:
- The channels you need to consider to reach Gen Z gamers (HINT: It's not emails)
- How to adjust your tone, language and survey length when asking Gen Zs for feedback
- The role of the right visuals (photos, videos, etc.) in getting Gen Zs to engage and open up