Old-school, long, and surveys that feel like a task
Conversational surveys that are engaging and fun to respond to
59% of participants say conversational research is more fun than traditional approaches
Designed for mobile-first—and also available on desktop
Reach your audience through email only
Reach your audience through SMS messaging and email
24- to 72-hour average response time
40% of members complete their surveys within an hour of deployment
Average response rate of 40%
Highest response rates in the industry: from 40 to 60%
Slow to bring innovation to the product, with its legacy tech becoming a barrier
Committed to ongoing experimentation and innovation, with new tech as enabler. A leader in research AI innovation
Hard-to-reach groups (e.g. Gen Zs)
Conventional, email-based approach that doesn't appeal to modern consumers like Gen Zs
Mobile-first and conversational approach appeals to modern consumers
68% of Gen Zs say they "almost always" or "most of the time" use SMS and text messaging
Available at additional cost
The more videos collected, the more you pay
Clunky video integration with surveys
Unlimited video, with real-time transcription and sentiment analysis
Video seamlessly integrated with conversational survey
Videos deliver 700% increase in words compared to open-ended text responses
Managed by a junior CSM handling dozens of accounts
Managed by senior CSMs who are focused on a few handful customers each. (Check out our G2 reviews, if you're curious!)
Traditional: CSM support only available during onboarding and renewal
Flexible: From DIY to assisted serve, to full-service. We have you covered
Months to run your first project
Up to you to recruit your community
Few weeks to run your first project
Recruit your community or leverage our customer success managers to run recruitment for you
Up to you to set up and manage incentives
Support and execution from incentive and customer success managers
Not included in the latest Greenbook Research Industry Trends (GRIT) rankings
Ranked #3 tech supplier in the 2025 GRIT survey
Complex pricing model that charges extra for video responses and uses credits for managed services.
Transparent, cost-effective pricing with unlimited video responses and services included in your subscription
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