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Jacquie Dwyer joins Reid Campbell Group as Chief Revenue Officer 

Rival Technologies and Reach3 Insights recruit former sales exec from Top Hat, Vision Critical (Alida) and Hotspex to ramp up revenue growth   

September 29, 2020 —Reid Campbell Group, parent company of Rival Technologies and Reach3 Insights, announced today the appointment of Jacquie Dwyer as Chief Revenue Officer. In this newly created role, Dwyer will oversee all revenue-generating functions for Reid Campbell Group’s two operating companies.   

I’ve known Jacquie for a long time, and her track record in sales leadership is nothing short of impressive,” said Andrew Reid, CEO and Founder of Rival Technologies. “Her expertise in both enterprise sales and customer insights is a unique combo that will help us meet the growing demand in the market for Insight Communities and other Rival and Reach3 solutions.”    

Matt Kleinschmit, CEO and Founder of Reach3 Insights, added, Jacquie is joining us at an exciting time. Because of the COVID-19 crisis, many global brands are realizing the need for research solutions that can keep up with the dizzying pace of change in consumer behaviors and routines. Jacquie’s leadership will help us bring our conversational, mobile messaging-based approach and technology to global brands that need it now.”   

Based in Toronto, Dwyer was previously Vice President at Top Hat, where she helped her team deliver a 100% year-over-year enterprise sales growth in North America in 2018 and 2019. Prior to that, she was at Vision Critical (Alida) as Vice President of Sales, a role in which she led global sales team consistently exceed their quota. Dwyer started her sales career at Hotspex 

Rival and Reach3 are bringing much needed disruption to consumer insights,” said Dwyer. “I’m excited to work with Andrew, Matt and the rest of the team as we scale our sales efforts and help more brands take advantage of our approach and market research technology to get closer to their customers during these uncertain times.”  

About Rival Technologies

Rival Technologies is the company behind the world’s first purpose-built, mobile market research platform. The company’s solutions enable industry-leading brands such as the NHL's Vancouver Canucks and REVOLT Media & TV to create Mobile Communities of consumers they can continuously engage for insights. By leveraging the smartphone’s chat, video and voice technologies, the Rival platform enables marketers and researchers from global brands to capture robust quantitative and rich qualitative feedback and unlock the fast, iterative and ongoing insights they need to improve business outcomes. Rival is part of the Reid Campbell Group and a sister company to Reach3 Insights, a full-service consultancy that uses immersive and in-the-moment research and dynamic digital storytelling to deliver deep experiential insights that inspire action. For more information, visit   

About Reach3 Insights 

Reach3 Insights is a full-service research consultancy that develops scalable, conversational insight solutions for today’s modern, agile enterprise. Led by CEO Matt Kleinschmit, the company uses immersive, in-the-moment research designs and dynamic digital storytelling to deliver deep experiential insights that inspire action. Reach3 is part of Reid Campbell Group and a sister company to Rival Technologies, a tech company developing chat, voice and video solutions that integrate into messaging platforms and technologies that people actively use on a daily basis. For more information, visit  

Media Enquiries: 

Interview opportunities with Andrew Reid, Founder and CEO of Rival Technologies, and Matt Kleinschmit, Founder and CEO of Reach3 Insights, are available upon request. 

Media assets—including product shots, headshots, logos and product info sheets—are available here 

Media assets—including head shots and logos—are available here.

For more information, contact:
Kelvin Claveria
Director of Marketing, Rival Technologies

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