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How CPG brands can win in the DTC space

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Sign up for this report now to learn the biggest opportunities and challenges for global CPGs in the growing and lucrative direct-to-consumer (DTC) channel.

dtc-cpg-studyWinning in DTC requires a deep understanding of consumer motivations, the end-to-end shopping experience, and the barriers to purchase. Optimizing go-to-market strategies demands knowing which marketing channels lead to awareness and what product offerings drive sales.

Using Rival's mobile-first market research platform, Reach3 Insights conducted engaged 265 US-based consumers to find out which CPG brands are winning in DTCβ€”and what they're doing to get ahead.

The following DTC websites from major CPG brands were included in this study:

πŸ‘‰ snacks.com (by PepsiCo)
πŸ‘‰ pantryshop.com (by PepsiCo)
πŸ‘‰ buy.impossiblefoods.com (by Impossible Foods)
πŸ‘‰ themacallan.com/en-us/shop (by Macallan Whiskey)
πŸ‘‰ mybillie.com
πŸ‘‰ harrys.com
πŸ‘‰ objectivewellness.com (by Clorox)