Diversity and Inclusion. These are two words that have taken centre stage in recent years, and with good reason. Although there has been great progress in these spaces, we wanted to gain deeper insight 🔎 into what this looks like in advertising specifically.
This February, we used Rival Technologies' platform to talked to almost 600 Americans during the 2021 Super Bowl to see if they felt they were represented in these ads. Only 36% said Yes. 🤔
Our conversational approach allowed us to dig deep on subjects that are typically tough to tackle in traditional surveys. From long-text answers to pictures videos, we received authentic, timely insights as audiences were watching commercials.
Here’s some of the biggest questions we uncovered:
Access the full report to get insights on these questions and more!