---
title: "2023 GRIT Top 50: Rival and Reach3 voted as top market research companies"
description: Rival Technologies and Reach3 Insights make the Top 50 Most Innovative Suppliers list in the 2023 GreenBook Research Industry Trends (GRIT) report.
---

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# [2023 GRIT Top 50: Rival and Reach3 voted as top market research companies](https://www.rivaltech.com/blog-test/blog/2023-grit-top-50-best-market-research-companies)

 Written by [Kelvin Claveria](https://www.rivaltech.com/blog-test/author/kelvin-claveria) | Oct 11, 2023 7:00:00 AM

We’re excited to share that Rival Technologies and Reach3 Insights both ranked in Greenbook’s 2023 GRIT Top 50 Most Innovative Suppliers list. Both companies are also named top market research companies in their individual categories in the report.  

Thank you for voting for us! Here’s the scoop on where we landed this year.  

## **What is GRIT Top 50? ** 

GRIT is short for GreenBook Research Industry Trends. **GRIT Top 50 **is an annual list of the most innovative suppliers and buyers in the insights space. The report provides a snapshot of the current state of the industry and the major players and [market research trends](https://www.rivaltech.com/blog/market-research-trends) shaping the future.  

This research, which includes responses from hundreds of insight professionals, is conducted and analyzed by GreenBook.  

More than 30,000 market researchers, marketers, and executives read the GRIT reports, according to Greenbook.   

## **Who are the top market research companies today? **  

The 2023 GRIT Business & Innovation Report reveals the best market research firms today. Both Rival Technologies and [Reach3 Insights](https://www.reach3insights.com/) were named key players in [various categories](https://www.greenbook.org/insights/grit/greenbook-announces-the-grit-most-innovative-suppliers-by-service-area). 

- Reach3 ranked #19 on the mail **2023 GRIT Top 50 Most Innovative Suppliers list** 
- On the same list, Rival Technologies ranked #30 (Unlike in 2022, Rival Tech and Reach3 were ranked separately this year)  
- On the **GRIT Top 25 Most Innovative Full Service Research Suppliers** list, Reach3 ranked #8—up from #9 last year 
- On the **GRIT Top 25 Most Innovative Technology Suppliers list**, Rival Technologies ranked #6—up from #10 last year   

A big thanks to [Rival customers](https://www.rivaltech.com/customer-success) and [Reach3 clients](https://www.reach3insights.com/case-studies) for voting for us this year. As a relatively young company, we’re honored to be mentioned alongside suppliers like [Qualtrics](https://www.rivaltech.com/qualtrics-and-rival), Ipsos, Kantar—big market research consultancies and [insight platforms](https://www.rivaltech.com/blog/insight-platforms-mobile-first) that are well established in our industry.  

Being included in the 2023 Top 50 Most Innovative Market Research Suppliers list is a testament to the momentum we’re seeing in the adoption of [conversational research](https://www.rivaltech.com/blog/conversational-research-overview). Today, companies like [Coca-Cola](https://www.rivaltech.com/coca-cola), Brunswick, and [Kellogg’s](https://www.rivaltech.com/kelloggs) are proving that this new way of capturing insights delivers real [market research ROI](https://www.rivaltech.com/blog/market-research-roi).  

#### **Beyond GRIT Top 50: Reimagining research**  

We're thrilled to be included again in this year's GRIT report because ongoing innovation is important to us at Rival. Through solutions like [Community 2.0](https://www.rivaltech.com/community), our [insight community](https://www.rivaltech.com/why-insight-communities) offering, and [Brand Experience Predictor](https://www.rivaltech.com/brand-experience-predictor), we aim to help innovative insight pros rival the status quo! 💪  

We're committed to adding capabilities to our [market research platform](https://www.rivaltech.com/platform) that continue to improve the participant experience and deliver better value to Rival customers. 

In fact, recently we announced [AI, reporting and survey-branding capabilities](https://www.rivaltech.com/blog/rival-fall-2023-product-release). Our goal is always to deliver on our brand promises of helping researchers increase engagement, enhance their ongoing understanding of their customers, optimize their processes, and [elevate storytelling](https://www.rivaltech.com/storytelling-techniques-webinar) in the organization.  

Thanks again for voting for us in the GRIT Top 50. If you’re curious about our [conversational research platform](https://www.rivaltech.com/platform) or about building an [insight community](https://www.rivaltech.com/why-insight-communities), please don’t hesitate to [reach out for a demo](https://www.rivaltech.com/demo).   

[View full post](https://www.rivaltech.com/blog-test/blog/2023-grit-top-50-best-market-research-companies)

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